Corona - Paris Olympics

Briefing At Paris 2024, Corona became the first-ever beer sponsor of the Olympic Games. With alcohol laws restricting traditional beer communication in France, Corona Cero 0.0% led the activation. The challenge was to stand out in a crowded sponsorship space and build cultural relevance by celebrating more than just medals. The goal was to inspire fans and athletes to embrace their own golden moments and make Corona the most talked-about sponsor of the Games.

Concept The platform “For Every Golden Moment” transformed Paris into a golden stage of relaxation and celebration. Instead of focusing only on victories, Corona highlighted the everyday highs that define the Games. The brand came to life across the city with a series of immersive experiences: an urban beach at the Eiffel Tower, a serene garden at Trocadero, a full hotel takeover, rooftop celebrations with Stéphane Ashpool, athlete-only recovery zones in the Olympic Village, boat tours along the Seine, and golden pop-ups across the city. Each touchpoint was designed to create moments worth sharing, both in real life and online.

Role Assisting senior art director with concept creation, art direction & strategy.

Awards Gold Grand Prix | Best Event Awards World | 2024

Gold Global Brand Activation | Campaign Experience Awards | 2025

Best Olympic Activation | Ex Awards | 2025

Gold | Creative X Awards | 2025

12x Gold, 1x Silver | Eventex Awards | 2025

Gold Brand Activation | Best Event Awards World | 2024

Gold Creative Installation | Best Event Awards World | 2024

Agency Wink