Corona - Paris Olympics Golden bottle

Briefing At Paris 2024, Corona became the first-ever beer sponsor of the Olympic Games. With alcohol laws restricting traditional beer communication in France, Corona Cero 0.0% led the activation. The challenge was to stand out in a crowded sponsorship space and build cultural relevance by celebrating more than just medals. The goal was to inspire fans and athletes to embrace their own golden moments and make Corona the most talked-about sponsor of the Games.

Concept The “Corona Golden Bottle” gave athletes the chance to design and personalize their own bottle after competition. Offered inside the Cero Stress Zone in the Athlete Village, it became both a keepsake and a shareable piece of content — the most loved brand experience in the Village, and a symbol of their golden moment that lived on beyond the Games and amplified across social.

Role Concept Creation

Agency Wink