Brutal fruit - The pink table XM TOOLKIT

Briefing Create a new experiential mega platform for Brutal Fruit that embodies and roll it out as a scalable toolkit for use across global and local markets.

Concept The Pink Table is Brutal Fruit’s world of glamour brought to life — a place where women come together to sparkle, connect, and feel celebrated. It’s our iconic table setting that travels everywhere: from global cultural moments to the most intimate gatherings. Always stylish, always feminine, always uplifting.

Role Lead Creative - Toolkit Development

Agency Wink