Brutal Fruit - The Pink TablE PAris EDITION

Briefing Brutal Fruit wanted to take The Pink Table from a local cultural moment into a global platform tied to glamour, community, fashion, and connection. The goal was to create a lived brand experience that brings together its audience — mostly women who identify with style, friendship, and celebration — to iconic global moments like Paris Fashion Week.

Concept The Pink Table is a bold experiential brand platform where Brutal Fruit Spritzer sets the stage for women to feel seen, heard, and celebrated. It blends high-end hospitality, striking visuals, and immersive moments — from fashion-forward gatherings to luxury moments around conversation and community. It translates the brand’s ethos of belonging and glamour into real-world experiences that create shareable cultural impact.

Role Lead Creative

Results 8,000 press impressions, 1.9 million impressions, #1 share of voice

Agency Wink