DOVE - SELF LOVE SHOWEr

Briefing Create a sample activation to bring attention to the renewed Dove Advanced Care Shower Gel across the Netherlands and Belgium.

Inisght Many women struggle with a negative self-image, often thinking critically about their bodies. Daily affirmations can significantly strengthen self-esteem, especially when tied to an, everyday ritual like showering.

Concept The Self-Love Shower: a life-sized Dove Advanced Care Shower Gel installation that connects the product benefit (advanced hydration) with the emotional power of affirmations, turning showering into a daily practice of self-love and affirmation.

Visitors spoke affirmations into a mirror to unlock an instagrammable, multisensory LED light and sound experience. Afterwards, they received a sample of Dove Advanced Care Shower Gel and a Self-Love Reminder to continue the ritual at home, inspiring women to care for themselves with love, inside and out, every day.

Role Lead Creative